Partnership:

Sony Music Nashville Country Artists and Sandals Resorts

Description:

After National Military Appreciation month, Sandals Resorts continued its support of U.S. service members by teaming with Sony Music Nashville Country Artists to host the "Boots on the Beach Vacation" over Memorial Day weekend at Sandals Ochi Beach Resort in Jamaica. A country music celebration to benefit Boot Campaign, the event raised more than $10,000 towards promoting patriotism for America and the military community while providing assistance for service members and their families face during and post-service.

Hosted by Katie Cook and with appearances by Boot Campaign Ambassador Taya Kyle and Boot Campaign COO Joey Jones, the weekend kicked off at Sandals Ochi's Sundowner Bar with an acoustic jam session by artists Logan Mize, Josh Dorr and Cam. Guests were also treated to performances by platinum-selling artists such as Chris Young, Jerrod Niemann and Tyler Farr. In addition to the star-studded performances, the weekend featured exciting events with the country artists such as the Sandals Beach Olympics, a live performance pool party with Casey James and a silent auction to benefit Boot Campaign. The holiday weekend also included VIP meet-and-greets and excursions for the military couples, including an Island Routes catamaran cruise, visit to Villa Rio Chico with the Sandals Foundation and a tribute performance at the Jamaican home of country music legend Johnny Cash

As part of the celebration, six deserving military couples were surprised with the vacation of a lifetime to attend courtesy of Funjet Vacations. The event was promoted via the Sandals website.

This partnership was born at an L.A. Office event!

Partnership Opportunity:
Sony Music Nashville Country Artists/Music
Company:
Sony Music Nashville
Partner/Category:
Sandals Resorts /Travel
Timing:
May 3rd Quarter 2015
Target:
Male
Female
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Contest / Sweepstakes
Media Elements:
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-08-02
Companies Involved
Sony Music Nashville
Tuck

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