Sony Pictures and Keebler offered the “Get Inside the Movie” instant win sweepstakes inside specially marked boxes of Cheez-It Crackers that offered consumers the chance to win a grand prize Sony Pictures Adventure. The adventure included a trip to Hollywood and winners selected one of the following Movie Making experiences: Join the Camera Crew, Create a Special Effect, Meet with Make-Up or Attend a Premiere. First prize winners received a Sony VIAO Digital Studio. The sweepstakes ran from April-October, 2003. Supported by a full page FSI, on-pack and on www.cheez-it.com.