Partnership:

MADAME WEB and Rimmel

Description:
In celebration of MADAME WEB, which hit theatres Feb 14, 2024, Rimmel and Marvel unveiled a limited-edition collection inspired by one of Marvel's most enigmatic heroines. The products in the collection encouraged beauty fans to create their own superhero look, which makeup looks modeled after the film's characters. The makeup packaging featured the film's logo, complete with metallic spiderwebs. Products in the collection included the Madame Web x Rimmel Stay Glossy Lip Gloss, a high-shine gloss in four shades, and the Madame Web x Rimmel Scandaleyes Volume on Demand Mascara, with its wavy fiber brush that had a unique tapered shape to coat each lash.
Partnership Opportunity:
MADAME WEB/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Rimmel /Health & Beauty
Timing:
1st Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-05-29
Last Modified on:
2024-05-30
Companies Involved
Sony Pictures Entertainment
Tuck

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