Partnership:

GHOSTBUSTERS: FROZEN EMPIRE and Walkers

Description:
Following a collaboration with GHOSTBUSTERSS: AFTERLIFE in 2021, Walkers partnered with Sony to celebrate the release of GHOSTBUSTERS: FROZEN EMPIRE through an on-pack promotion. In addition to limited-edition GHOSTBUSTERS-themed packaging on Walkers products including Monster Munch, Wotsits, Squares and Quavers, the collaboration gave shoppers the chance to win prizes such as cinema tickets, private VIP screenings of GHOSTBUSTERS: FROZEN EMPIRE, Sony store vouchers, and a trip for two to New York for a Ghostbusters-themed adventure holiday and an exclusive movie location tour.
Partnership Opportunity:
GHOSTBUSTERS: FROZEN EMPIRE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Walkers /CPG
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Collectible
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-05-30
Last Modified on:
2024-05-30
Companies Involved
Sony Pictures Entertainment
Tuck

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