Partnership:

SONY PICTURES HOME ENTERTAINMENT and Freschetta

Description:
SONY PICTURES HOME ENTERTAINMENT and Freschetta partnered to promote several home entertainment releases including Hitch and 13 Going on 30 through the "Pizza and a Movie Sweepstakes." Consumers entered for a chance to win free Freschetta pizza or a trip for two to a well-known independent film festival in Park City, Utah at freschettasweeps.com or by mailing out a postcard with the consumers'' information. One (1) Grand Prize winner won a Four (4) day/three (3) night trip for two (2) to an independent film festival ("Event") in Park City, Utah. Twenty five first prize winners won a collection of five SONY PICTURES HOME ENTERTAINMENT DVDs and a coupon for a free Freschetta pizza. The sweepstakes began February 1, 2006 at 11:59 PM ET and ended November 17, 2006.
Partnership Opportunity:
SONY PICTURES HOME ENTERTAINMENT/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Freschetta /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-15
Companies Involved
Sony Pictures Home Entertainment
Tuck

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