Partnership:

THE GARFIELD MOVIE and The Clorox Company's Fresh Step and Best Friends Animal Society

Description:
The Clorox Company's Fresh Step partnered with everyone’s favorite feline, Garfield, to celebrate the release of THE GARFIELD MOVIE on May 2nd, 2024. As part of the campaign, Fresh Step launched a limited-edition Garfield pack of Fresh Step Extreme Mountain Spring Litter that was sold exclusively at Walmart and was part of a larger Garfield pallet train at 2,500 Walmart locations so that Garfield fans could bring fun into their homes.   The Garfield campaign was also so much more than a cat cultural moment for Fresh Step. In the movie, a lost baby Garfield is adopted by Jon and brought into a loving home. His adoption story captures the mission work and belief held at the core of Fresh Step: Every pet deserves to find a loving home. As the official litter partner of Best Friends Animal Society, the nation’s largest no-kill animal sanctuary, Fresh Step saw a perfect opportunity to raise awareness for BFAS through the campaign. For each limited-edition Garfield box purchased during the campaign (May 1-June 9), Fresh Step will donate an equivalent amount of litter to BFAS, up to 1 million pounds. The litter will be distributed to BFAS shelters and network shelters across the country to provide a more nurturing environment for cats awaiting their future home.  The Fresh Step x GARFIELD MOVIE partnership is a first-of-its-kind campaign for us and one of many ways Fresh Step celebrates their love for cats and the joy they bring us all. Check out the Fresh Step homepage for more adorable content and information and follow Fresh Step on Instagram! Rumor has it a certain sassy orange cat has taken over the account for the next couple weeks — you don’t want to miss it! 
Partnership Opportunity:
THE GARFIELD MOVIE and The Clorox Company's Fresh Step/Theatrical
Company:
Sony Pictures' THE GARFIELD MOVIE
Partner/Category:
Best Friends Animal Society /Household
Timing:
2nd Quarter 2024
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-05-31
Last Modified on:
2024-06-05
Companies Involved
Sony Pictures’ THE GARFIELD MOVIE and Best Friends Animal Society
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