Partnership:

Sony's ALPHA and Boy Scouts of America

Description:

The movie’s theme centered on surviving and navigating the harsh and unforgiving wilderness, so the promotion taps into the Boy Scouts of America’s affinity with adventure, wilderness survival skills, leadership, and the great outdoors.

• Contest centers around Scout skills that are applicable to the movie.

• Scouts encouraged to watch the movie trailer.

• Written component: which Scout skills/merit badges were appropriate for the situations depicted in the trailer and why.

• Picture component: Social media push using the #ALPHAScoutContest hashtag.

• Featured Sony ALPHA Scout on the movie and Boys’ Life social media channels.

• Exhibitor at the National Order of the Arrow Conference attended by 8,000+ Scouting honor society members and Scouting leaders.

Partnership Opportunity:
Sony's ALPHA/Theatrical
Company:
Scouting America
Partner/Category:
Boy Scouts of America /Non-Profit Organizations
Timing:
2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Sponsorship
Created On:
2023-07-11
Last Modified on:
2023-07-11
Companies Involved
Nicole C
Nicole C Corporate Partnerships Manager Scouting America
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.