Partnership:

SOUNDCLOUD and Instagram

Description:
Soundcloud partnered with Instagram allowing users to share songs in their Instagram Stories. Once the song was posted to the users Stories, anyone viewing was able to click "Play on SoundCloud" at the top of a story, which opened the SoundCloud mobile app and the full song would start playing.

Every month SoundCloud's creator community shared tens of millions of SoundClound links and screen shots across social media platforms. With the Instagram integration, those creators will now be able to more seamlessly promote their new music.

The new SoundCloud and Instagram feature began rolling out to users on October 23 and was available on the latest versions on the SoundCloud and Instagram mobile apps on iOS and Android.

Partnership Opportunity:
SOUNDCLOUD/Music
Partner/Category:
Instagram /App
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-26
Companies Involved
Tuck

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