Partnership:

Sour Patch Kids and Amazon Prime Video

Description:
Mondelez teamed with Amazon Prime Video to promote the candy brand Sour Patch Kids. The two companies joined forces on "Wreck The Halls," a 24-minute stop-motion video showing Sour Patch Kids destroying a gingerbread house. Sour Patch Kids was attempting to create a rivalry with classic holiday treat gingerbread by showcasing animated candies destroying a classic gingerbread house. The video, shot all in one take, featured holiday music and the sounds of crackling gingerbread and jackhammering. Sour Patch Kids drove real mini excavators and tear down a real gingerbread house created by food stylist Marisol Morely, while doing a conga line, taking selfies and chest bumping. The video was made available on Amazon Prime Video as well as on YouTube. The promotion was released during the holiday season, a popular time for candy sales, and in advance of the launch of Sour Patch Kids Cereal at the end of December 2018.
Partnership Opportunity:
Sour Patch Kids/CPG
Company:
Mondelēz International
Partner/Category:
Amazon Prime Video /Streaming
Timing:
December 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-01-08
Companies Involved
Mondelēz International
Tuck

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