Partnership:

Sour Patch Kids and Sally Hansen

Description:

Mondelez candy brand Sour Patch Kids partnered with Sally Hansen to create a collection of branded nail polish.

Sour Patch Kids collaborated with Sally Hansen for a Halloween-inspired collection of nail polish. The collection consisted of seven different colors. Each color nail polish had a Halloween-themed name such as RIP-urple , The Un-red, Pump-kid, Hallogreen, Ghouls Night Out, First Sour, Then Sweet, and Boo-lue. There was also a Ghouls Night Out black polish and First Sour, Then Sweet which was a clear polish with glitter in it.

Partnership Opportunity:
Sour Patch Kids/CPG
Partner/Category:
Sally Hansen /Health & Beauty
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-13
Companies Involved
Tuck

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