Partnership:

Space Jam: A New Legacy and Bloomingdale's

Description:

Warner Bros. Pictures partnered with Bloomingdale's on a promotion celebrating the release ofs PACE JAM: A NEW LEGACY.

Warner Bros. worked with Bloomingdale's to host a pop-up inside Bloomingdale's flagship New York City store on 59th street. The pop-up inside the store celebrating the film with branded imagery and licensed apparel.

The pop-up, called "It's Game Time," featured fashion from the film for all ages. It was open inside the store and online until August 16, 2021. Aside from the flagship store, Bloomingdale's also staged smaller scale SPACE JAM pop-ups at other retail locations nationwide.

Partnership Opportunity:
Space Jam: A New Legacy/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Bloomingdale's /Retail
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-08
Last Modified on:
2021-06-14
Companies Involved
Tuck

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