Description:
To celebrate the release of SPACE JAM: A NEW LEGACY, Warner Bros. Pictures teamed with Epic Games on an in-game Fortnite promotion.
As part of the partnership, Epic Games launched several player skins in Fortnite that allowed gamers to play as SPACE JAM: A NEW LEGACY star Lebron James. The various skins included a Lebron James in his Tune Squad costume from the movie.
The Lebron Fortnite skins launched in the Item Shop on July 14, 2021. The skins were launched with two separate outfits, each equipped with King James’ upcoming signature shoe, the Nike LeBron 19.
Partnership Opportunity:
Space Jam: A New Legacy/Theatrical
Company:
Partner/Category:
Fortnite /Gaming & Esports
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-07-19
Last Modified on:
2021-07-19
Companies Involved
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