Partnership:

Space Jam: A New Legacy and Microsoft

Description:

Warner Bros. Pictures teamed up with Microsoft for an exciting promotion designed to engage teens in the world of tech while building up anticipation for SPACE JAM: A NEW LEGACY.

The partnership consisted of a social media contest in which Microsoft and Warner Bros. invited fans to submit their ideas for a video game tie-in for SPACE JAM: A NEW LEGACY. The partnership, which was part of Microsoft's larger initiative to promote computer education, allowed two winners to have their video game ideas made a reality in an arcade style game tie-in.

The contest was announced by SPACE JAM star Lebron James on his Instagram account and encouraged fans to select the game type then pitch their concept in 500 words or less. In addition to the top two games being brought to life, additional prizing consisted of a Microsoft coding workshop for the winners' hometowns and perks on Xbox Game Pass. 

Partnership Opportunity:
Space Jam: A New Legacy/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Microsoft /Tech
Timing:
December 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-12-15
Last Modified on:
2021-01-06
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.