Description:
Warner Bros. Pictures collaborated with Nike and Converse to celebrate the release of SPACE JAM: A NEW LEGACY.
Nike and Converse released a collection of footwear and merchandise inspired by the Warner Bros. Pictures film. The colors in the collection as well as the graphic treatments celebrated SPACE JAM: A NEW LEGACY. The various shoes and apparel drew their inspiration from Lebron James as well as his Looney Tunes co-stars such as Bugs Bunny, Wile E. Coyote and more.
The SPACE JAM: A NEW LEGACY collection from Nike and Converse was launched in July ahead of the film's release on nike.com, SNKRS and at select retailers.
Partnership Opportunity:
Space Jam: A New Legacy/Theatrical
Company:
Partner/Category:
Nike /Educational
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Online
Social Media
Other
Created On:
2021-06-08
Last Modified on:
2021-06-08
Companies Involved
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