Partnership:

SPARKLE and bebe

Description:
Sony Pictures Entertainment partnered with bebe for the theatrical release of SPARKLE. bebe hosted an online "Show Us Your Sparkle" photo contest for a chance to attend the premiere of Sparkle. The sweepstakes began July 12, 2012. bebe also featured a special section in their website devoted to Jordin Sparks, a main character from the film, and her style for SPARKLE. SPARKLE released in theaters August 17, 2012. http://www.sparkle-movie.com/partners/
Partnership Opportunity:
SPARKLE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
bebe /Retail
Timing:
July 3rd Quarter 2012
Target:
Female
Kids (6-11)
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
Tuck

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