Partnership:

SPARKLE and Miss Jessie's

Description:
Sony Pictures Entertainment partnered with Miss Jessie`s for the theatrical release of SPARKLE. Miss Jessie`s was the official U.S. hair care product of SPARKLE. Black Opal also offered a chance to win an all-expense paid trip to New York City (air fare and hotel accommodations included) and for a styling session at the famous Miss Jessie`s salon, located in Soho, New York along with lunch with Miss Jessie`s co-founders, Titi and Miko Branch. SPARKLE released in theaters August 17, 2012
Partnership Opportunity:
SPARKLE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Miss Jessie's /Health & Beauty
Timing:
July 3rd Quarter 2012
Target:
Female
Kids (6-11)
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-08-01
Companies Involved
Sony Pictures Entertainment
Tuck

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