Sony Pictures Entertainment partnered with Miss Jessie`s for the theatrical release of SPARKLE. Miss Jessie`s was the official U.S. hair care product of SPARKLE. Black Opal also offered a chance to win an all-expense paid trip to New York City (air fare and hotel accommodations included) and for a styling session at the famous Miss Jessie`s salon, located in Soho, New York along with lunch with Miss Jessie`s co-founders, Titi and Miko Branch. SPARKLE released in theaters August 17, 2012