Partnership:

Special Olympics and Anytime Fitness

Description:

Special Olympics teamed with Anytime Fitness for a global partnership committed to helping all people lead healthy, happy lives.

As part of the partnership, Anytime Fitness encouraged the owners and staff of their nearly 5,000 gyms to voluntarily coach, train and support Special Olympics athletes all around the world.

The support for Special Olympics athletes, who number over 6 million participating in 100,000 competitions every year, spanned a variety of activities. Special Olympic athletes were invited to train at Anytime Fitness gyms: training that included unified group training sessions for individuals with and without intellectual disabilities. Local teams were sponsored and coached by Anytime Fitness staff.

Anytime Fitness gyms also served as bases for fundraisers in support of Special Olympics athletes and teams.

The partnership extended to Special Olympics events as well with Anytime Fitness staff leading athletes and fans in warm-up exercises as well as hosting hydration and stretching stations.

Partnership Opportunity:
Special Olympics/Non-Profit Organizations
Company:
Special Olympics
Partner/Category:
Anytime Fitness /Health & Beauty
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Tuck

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