Partnership:

SPECTRE and BELVEDERE

Description:

SONY PICTURES and BELVEDERE VODKA teamed up to create two limited edition Vodkas for the latest BOND film SPECTRE. The custom made Vodka was created to celebrate Bond’s ‘Shaken not Stirred’ martini. The promotion consisted of replacing the standard Belvedere Palace image on the Silver Saber bottle's label with the MI6 headquarters. These bottles usually come in a blue palette but were switched to green – a signature hue for the Bond series.

Partnership Opportunity:
SPECTRE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
BELVEDERE /Beverages
Timing:
November 2015
Target:
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2015-11-17
Companies Involved
Sony Pictures Entertainment
Tuck

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