Partnership:

SPECTRE and GILLETTE

Description:

SONY PICTURES and GILLETTE partnered in “GILLETTE Shave Club SPECTRE 007” Sweepstakes for the theatrical release of the latest Bond film SPECTRE. To participate, contestant entered sweepstakes.gilletteshaveclub.com. All contestants who entered automatically became a member of the “GILLETTE Shave Club.”

The first grand prize winner and a guest received:

  • A 6 day trip to Rome, Italy and London including
  • Airfare
  • Breakfast
  • A River Thames boat cruise
  • A visit to the ‘Bond In Motion’ Exhibition at the London Fil Museum
  • A Madam Tssauds VIP fast track entry, dinner at sponsored restaurants
  • A tour of Rome

The second grand prize winner and a guest received a 6 day trip to Marrakech, Morocco. The trip includes:

  • Airfare
  • Breakfast
  • Dinner
  • One night desert camping in the desert of Erfoud
  • A Four wheel drive through the Sahara desert
  • A camel ride


“Bond Moments” video campaign was also created to accompany the partnership between SONY PICTURES and GILLETTE to promote the Shave Club.

 

Partnership Opportunity:
SPECTRE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
GILLETTE /Health & Beauty
Timing:
November 4th Quarter 2015
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Direct Marketing
Online
TV Spot
Created On:
2020-11-30
Last Modified on:
2015-10-29
Companies Involved
Sony Pictures Entertainment
Tuck

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