Partnership:

SPECTRE and HEINEKEN

Description:

SONY PICTURES and HEINEKEN partnered for the theatrical release of the latest BOND film installment SPECTRE. HEINEKEN’s 90-second commercial, “The Chase,” showcases a softer side of Mr. Bond (Daniel Craig) along with a crafty female water skier. The commercial is the first installment of what Heineken is calling its “most innovative campaign ever.” They are planning on taking the first selfie from space a.k.a “Spyfie.” The famous beer company was one of the official Sponsors of SPECTRE released November 6th, 2015

Partnership Opportunity:
SPECTRE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
HEINEKEN /Beverages
Timing:
November 4th Quarter 2015
Target:
Male
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
On Pack
Discount / Special Offer / Promo Code
Media Elements:
TV Spot
Created On:
2020-11-30
Last Modified on:
2015-11-05
Companies Involved
Sony Pictures Entertainment
Tuck

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