Partnership:

SPECTRE and SONY ELECTRONICS

Description:

SONY PICTURES and SONY ELECTRONICS partnered with “Made for Bond” to promote the theatrical release of the latest BOND 007 film, SPECTRE. The 60-second commercial ad for SONY’s Xperia Z5 phone features Miss Moneypenny, played by Naomi Harris, being chased by two criminals. Like a true spy, Miss Moneypenny takes a quick snap in the dark using her Xperia Z5 phone, which gives her a clear image because of its slow-mo and night-sight abilities. The ad will soon extend to print and other media. In addition, fans were able to play “Assist Moneypenny” online by visiting www.assistmoneypenny.sony/en. In the game designed by StinkDigital, fans had to track down assailants pursing Miss. Moneypenny. In order to find her they used the images sent from her SONY RV 100 IV camera. SONY is one of the official sponsors of SPECTRE released November 6th, 2015.

Partnership Opportunity:
SPECTRE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
SONY ELECTRONICS /Communications
Timing:
November 4th Quarter 2015
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Sony Pictures Entertainment
Tuck

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