Partnership:

SPEED RACER and General Mills

Description:
Warner Bros. Pictures and General Mills teamed up to promote the the theatrical release of SPEED RACER through a Cheerios promotion. The Cheerios box featured prominate art from SPEED RACER and offered consumers a Mach 5 cerial bowl free with 2 UPC''s and $1.75 shipping and handling. The promotion lasted until April 30, 2008 or while supplies lasted.
Partnership Opportunity:
SPEED RACER/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
General Mills /CPG
Timing:
April 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-23
Companies Involved
Tuck

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