Partnership:

SPIDER-MAN 2 and Energizer

Description:
COLUMBIA TRISTAR HOME ENTERTAINMENT partnered with eight brands and launched a promotional campaign for the release of SPIDER-MAN 2 DVD on Nov. 30. This marketing campaign snared $100 million in product tie-ins with eight promotional partners include ENERGIZER Batteries, Embassy Suites, Activision, Orville Redenbacher, Red Baron, Crest SpinBrush and sister companies Sony Electronics and Sony Music. Supporting the release are TV and radio ads through January and mall and billboard promotions.
Partnership Opportunity:
SPIDER-MAN 2/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Energizer /
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Sony Pictures Home Entertainment
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