Description:
SONY PICTURES HOME ENTERTAINMENT teamed with PROCTER & GAMBLE to promote the home entertainment release of SPIDER-MAN 2. Crest introduced a new Kids SpinBrush featuring a SPIDER-MAN 2 character on the brush. A $2.00 off coupon on the purchase of the SPIDER-MAN 2 DVD was also included.
Partnership Opportunity:
SPIDER-MAN 2/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Sony Pictures Home Entertainment
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