Description:
SPIDERMAN and DR.PEPPER/SEVEN UP, INC. partnered for an on-pack promotion that offered a trip to a premiere party. Support included TV spots and on-pack. Also included an online contest that offered a Spider-Man watch. Mail-in offerd of a free t-shirt also supports.
Partnership Opportunity:
SPIDER-MAN/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
May 2nd Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Sony Pictures Entertainment
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