Description:
DR. PEPPER/SEVEN UP INC. reteams with SONY PICTURES for the home-video release of Spider-Man. They packaged 120 million 20-ounce and two-liter bottles and inside 12-packs will feature Spidey and an instant-win game dangling 100 SONY Dream home theater systems, 5,000 DVD promotions, and half a million DR.PEPPER 12 packs.
Partnership Opportunity:
SPIDER-MAN/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Dr. Pepper/Seven Up, Inc. /CPG
Timing:
4th Quarter 2002
Target:
Teens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Sony Pictures Home Entertainment
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