Partnership:

SPIDER-MAN: BRAND NEW DAY and BERO

Description:

BERO, the premium non-alcoholic beer founded by Tom Holland, is marking the release of Sony Pictures' Spider-Man: Brand New Day with a limited-edition collection of Spider-Man: Brand New Day-inspired cans available exclusively at berobrewing.com and select movie theaters nationwide.

Timed to the film's July 31 theatrical release, the collectible Kingston Golden Pils six-packs feature custom Spider-Man artwork and will be available beginning July 22 at participating theaters, including Alamo Drafthouse and Studio Movie Grill, while supplies last.

For BERO, the collaboration represents a natural convergence of two passions that have helped shape its founding heritage. Since launching the brand, BERO has been built around elevating life's biggest moments with a premium beer that invites everyone to be part of the occasion. The limited-edition cans bring that philosophy to one of the year's most anticipated theatrical releases, giving moviegoers and fans another way to celebrate together long after the credits roll.

"BERO has always been about creating something people genuinely want to share with the people around them, and moments don't get much bigger than the release of Spider-Man: Brand New Day," said John Herman, CEO of BERO. "Because the brand was founded by Tom, this collaboration feels incredibly authentic from the inside out. It's a chance to honor an iconic chapter in his journey while inviting both longtime fans and new consumers to discover BERO through an experience that's rooted in entertainment, community and great beer."

The limited-edition Spider-Man: Brand New Day inspired Kingston Golden Pils six-packs will be available beginning July 22 at berobrewing.com and select theatres including Alamo Drafthouse and Studio Movie Grill nationwide while supplies last.

Partnership Opportunity:
SPIDER-MAN: BRAND NEW DAY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
BERO /Beverages
Timing:
July 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Licensed Product
On Pack
Other
POP Display / End Cap / Shelf-Talker
Media Elements:
Blogs
Direct Marketing
Online
Other
Signage
Social Media
Created On:
2026-07-22
Last Modified on:
2026-07-28
Companies Involved
Tuck

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