Partnership:

SPIDER-MAN: BRAND NEW DAY and Hasbro and Fandango

Description:

Hasbro and Fandango teamed up on a promotion tied to the new Spider-Man movie, "Spider-Man: Brand New Day." Shoppers who buy $15 or more of participating Hasbro Spider-Man toys in one transaction at Walmart stores or Walmart.com (US only, 5/31/26 through 8/31/26) can submit their receipt for a $15 Fandango movie reward.

The process works in three steps: buy the qualifying toys and keep the receipt, upload a photo of the receipt (or an order confirmation for online purchases), and wait 2 to 5 business days for approval. Once approved, customers get an email with a Fandango promo code worth up to $15 off one movie ticket.

The promotion is run through Activate Rewards (activaterewards.com) and includes standard terms and conditions, an FAQ page, and a contact page for support.

Partnership Opportunity:
SPIDER-MAN: BRAND NEW DAY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Hasbro and Fandango /Toys
Timing:
July 3rd Quarter 2026
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
POP Display / End Cap / Shelf-Talker
Product Bundle
Media Elements:
Direct Marketing
Online
Social Media
Created On:
2026-07-28
Last Modified on:
2026-08-04
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tyler T
Tyler T VP, Studio Relations Fandango
Tuck

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