Sony Pictures Entertainment partnered with Kellogg's to celebrate the theatrical release of SPIDER-MAN: FAR FROM HOME. The partnership consisted of on-pack branded promotion for the film as well as a sweepstakes.
The on-pack promotion brought SPIDER-MAN: FAR FROM HOME graphics to Kellogg's products. The products featuring the movie branding included Pop-Tarts, Rice Krispies, Nutri-Grain bars and more. This on-pack branding was further pushed by two shipper options with either Pop-Tarts or Rice Krispie Treats.
The national promotion also featured an on-pack sweepstakes which offered fans the chance to win a trip to locations featured in the film such as London or Venice.
Female
Tweens
Teens
Adults
Branded Content
In-Store / Retail
On Pack
Contest / Sweepstakes
Online
Signage
Social Media
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