Partnership:

Spider-Man: Far From Home and Nokia and Intel

Description:
Sony Pictures teamed with Nokia and Intel for a promotion surrounding SPIDER-MAN: FAR FROM HOME.

In anticipation of the movie debuting in theaters, Sony created the SPIDER-MAN: FAR FROM HOME VR Experience with Nokia and Intel. The Experience was featured at the 2019 Mobile World Congress.

The SPIDER-MAN: FAR FROM HOME VR Experience allowed attendees of the event to become Spider-Man and traverse an immersive experience powered by Nokia and Intel.

The multi-player experience was a groundbreaking multi-player experience that brought Spider-Man, 5G and edge cloud technologies to new heights that built anticipation for the theatrical release of SPIDER-MAN: FAR FROM HOME.

Partnership Opportunity:
Spider-Man: Far From Home/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Nokia and Intel /Tech
Timing:
March 1st Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-06
Companies Involved
Sony Pictures Entertainment
Tuck

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