Partnership:

Spider-Man: Far From Home and NYC & Company

Description:

To promote the theatrical release of SPIDER-MAN: FAR FROM HOME, Sony Pictures partnered with NYC & Company, New York City's official destination marketing organization. 

NYC & Company celebrated the film by promoting a list of "Spidey-approved" activities that families could enjoy in NYC. Their website featured "Spidey-Eye Vies of New York City" which showcased 16 sits across the five boroughs. There was also a "Swing by Spider-Man's Home Borough" feature which showcased locations in Queens.

The partnership was promoted across social media channels as well as with TV Spots which ran in NYC taxicabs.

Partnership Opportunity:
Spider-Man: Far From Home/Theatrical
Company:
Sony Pictures Television
Partner/Category:
NYC & Company /Travel
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-09
Companies Involved
Sony Pictures Television
Tuck

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