Sony Pictures Entertainment and Pizza Hut teamed up to support the release of SPIDER-MAN: HOMECOMING. The pizza-delivery chain brought back the fan-favorite item – Cheesy Bites Pizza– to menus across the country and delivered them in film-themed pizza boxes. The partnership included a digital and TV spot, which announced the return of the Cheesy Bites Pizza and encouraged customers to see the film. The promotion period ran from June through July 9, 2017.