Partnership:

SPIDER-MAN: INTO THE SPIDER-VERSE and Carl’s Jr. and Hardee’s Restaurants

Description:
SPIDER-MAN: INTO THE SPIDER-VERSE was at Carl’s Jr. and Hardee’s Restaurants with kid cups to celebrate its home entertainment release.

CDM partnered with Sony to feature the SPIDER-MAN: INTO THE SPIDER-VERSE DVD release with Carl’s Jr. and Hardee’s for a dynamic Star Pals promotion.

Premiums consisted of kid cups featuring the SPIDER-MAN: INTO THE SPIDER-VERSE characters including Miles Morales, Peter Parker, Spider-Gwen, and Penni Parker.

Cups were available while supplies lasted. The Blu-Ray TM and DVD was released on 3/19/19.

The promotion ran from February 13 through April 16, 2019.

Partnership Opportunity:
SPIDER-MAN: INTO THE SPIDER-VERSE/Theatrical
Company:
Sony Pictures Home Entertainment
Partner/Category:
Carl’s Jr. and Hardee’s Restaurants /Dining
Timing:
February 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-27
Companies Involved
Sony Pictures Home Entertainment
Tuck

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