Description:
Sony Pictures teamed with McDonalds to celebrate the theatrical release of SPIDER-MAN: INTO THE SPIDER-VERSE. The partnership saw eight new toys branded with content from the film appearing in Happy Meals nationwide. They were available with every purchase of a Happy Meal starting December 13, 2018 through January 9, 2019.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
McDonald's /Dining
Timing:
December 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Product Bundle
Branded Content
In-Store / Retail
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-10
Companies Involved
Sony Pictures Entertainment
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