Sony Pictures Entertainment partnered with Synchrony Bank to promote the theatrical release of SPIDER-MAN: INTO THE SPIDER-VERSE. To promote the film, Synchrony Bank hosted an experiential pop-up in Brooklyn that recreated locations from the movie and also adapted its “Save Like a Hero” campaign to include Spider-man themes. The "Save Like a Hero" campaign featured imagery from the film and even included a Marvel Mastercard being made available to Synchrony users.