Partnership:

SPIDER-MAN: INTO THE SPIDER-VERSE and Synchrony Bank

Description:
Sony Pictures Entertainment partnered with Synchrony Bank to promote the theatrical release of SPIDER-MAN: INTO THE SPIDER-VERSE. To promote the film, Synchrony Bank hosted an experiential pop-up in Brooklyn that recreated locations from the movie and also adapted its “Save Like a Hero” campaign to include Spider-man themes. The "Save Like a Hero" campaign featured imagery from the film and even included a Marvel Mastercard being made available to Synchrony users.
Partnership Opportunity:
SPIDER-MAN: INTO THE SPIDER-VERSE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Synchrony Bank /Financial & Insurance
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-03
Companies Involved
Sony Pictures Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.