Partnership:

Spies in Disguise and Allegiant

Description:

Walt Disney Studios and 20th Century Fox partnered with Allegiant to celebrate the theatrical release of SPIES IN DISGUISE.

The partnership consisted of Allegiant passengers receiving SPIES IN DISGUISE-themed opportunities to win prizes, participate in contests and online sweepstakes, purchase exclusive holiday gifts as well as several other experiences.

In November, Allegiant unveiled a custom aircraft with a SPIES IN DISGUISE-themed livery decorating the exterior and featuring characters from the film. This SPIES IN DISGUISE aircraft was based at Cincinnati/Northern Kentucky International Airport.

Partnership Opportunity:
Spies in Disguise/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Allegiant /Travel
Timing:
December 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-12-11
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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