Description:
DreamWorks and Mcdonald's partnered to launch the first-ever Happy Meal program featuring streaming TV shows.
The program ran throughout February 2020 and featured DreamWorks Animation Television shows: SPIRIT RIDING FREE AND FAST & FURIOUS: SPY RACERS.
Partnership Opportunity:
Spirit Riding Free | Fast & Furious: Spy Racers/Streaming
Company:
Partner/Category:
McDonald's /Dining
Timing:
1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-07
Companies Involved
David B
SVP, Global Brand Partnerships and Marketing
DreamWorks Animation 
Michelle G
Director, Global Promotions
Universal Pictures
Earl S
Membership Coordinator
Pending Update
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