Partnership:

SPIRIT: STALLION OF THE CIMARRON and Veryfine Juice Makers

Description:
Veryfine kicked off an eight-week promotion by wrapping over 50 million of their bottles with a dedicated panel on the label featuring a "SPIRIT: STALLION OF THE CIMARRON" sweepstakes, in addition to distributing limited edition " SPIRIT: STALLION OF THE CIMARRON themed collector bottles in thousands of stores nationwide. The on-line sweepstakes gives consumers a chance to win a number of cool prizes including a family vacation to the Grand Canyon, a California dream trip and many other wonderful prizes. To enter to win, consumers will go to a website, enter the code on the bottle and at the end of the summer a random drawing will be done for the prizes. The program will be supported with television, radio, print, heavy in-store and online.
Partnership Opportunity:
SPIRIT: STALLION OF THE CIMARRON/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Veryfine Juice Makers /CPG
Timing:
May 2nd Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-02-28
Companies Involved
Tuck

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