Universal Pictures partnered with drybar on an exciting collaboration celebrating the theatrical release of SPIRIT UNTAMED.

The partnership consisted of Universal Pictures working with drybar to promote SPIRIT UNTAMED with a special offer at drybar locations. 

drybar promoted SPIRIT UNTAMED with a promotion that offered three limited-edition ponytails at all drybar locations. In order to take advantage of the promotions and get one of the three limited-edition ponytails, customers simply had to select "Spirit Ponytail" when booking their drybar appointment.

The promotion was available from May 28 through June 6.