Partnership:

Spirit Untamed and Jazz Apples

Description:

Universal Pictures partnered with JAZZ Apples on a promotion celebrating the release of DreamWorks Animation's SPIRIT UNTAMED. 

The partnership consisted of JAZZ Apples working with Universal to promote SPIRIT Untamed online and at retail locations nationwide. With SPIRIT UNTAMED centering on a girl's friendship with a wild stallion, apples played an important role in the story. JAZZ Apples celebrating this relationship and the film overall with branded packaging featuring the show's characters.

JAZZ apples promoted the film with on-pack and point-of-sale materials that were visible in-store and in select e-commerce activations. The co-promotion also extended to social media and vehicle wraps on select metrobuses.

Partnership Opportunity:
Spirit Untamed/Theatrical
Company:
Universal Pictures
Partner/Category:
Jazz Apples /CPG
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2021-06-03
Last Modified on:
2021-06-14
Companies Involved
Tuck

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