Partnership:

Spirit Untamed and Jazz Apples

Description:

Dreamworks Animation partnered with Jazz Apples to promote Dreamworks's movie Spirit Untamed.

The Dreamworks movie, which is centeted around a little girl and her friends tryinfg to save a herd of wild horses from a gang of rustlers, gave Jazz Apples access to offical marks and licensing of Spirit Untamed, while Jazz Apples produced custom artwork packaging featuring the girl Lucky and the horse Spirit.

The partnered also included co-branded content, social media pushes, in-store promotions, e-commerence activations, and YouTube pre-roll.

Partnership Opportunity:
Spirit Untamed/Theatrical
Company:
DreamWorks Animation
Partner/Category:
Jazz Apples /CPG
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
Media Elements:
Direct Marketing
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2021-04-14
Last Modified on:
2021-04-15
Companies Involved
Tuck

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