Partnership:

Spirograph and The Strong Museum

Description:

PlayMonster® partnered with The Strong National Museum of Play, the only collections-based museum devoted solely to the study of play and home to the National Toy Hall of Fame, for a Spirograph® Art Contest and Experiential Exhibit in celebration of World Art Day April 15, 2022. All Winning In addition to receiving a Spirograph prize pack and Michael’s gift card,, winning Contest entries were displayed in a curated exhibit at The Strong, alongside creativity stations and a retrospective display showcasing classic Spirograph activity sets during April “Break Week” at the museum. Michaels stores offered in-store demo days systemwide so kids and kids at heart could get their creative juices flowing with the latest Spirograph activity sets. The Promotion was supported by extensive influencer social posts, social media giveaways, signage, and website visibility across all partners.

Partnership Opportunity:
Spirograph/Toys
Company:
PlayMonster
Partner/Category:
The Strong Museum /Attractions
Timing:
April 2022
Target:
Family
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Product Demonstrations / Sampling
Standee
Media Elements:
Blogs
Email
Influencers / Brand Ambassadors
Online
Signage
Social Media
Sponsorship
Created On:
2022-07-07
Last Modified on:
2022-07-08
Companies Involved
PlayMonster
Tuck

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