SPONGEBOB SQUAREPANTS and Macy’s Parade & Entertainment Group


Nickelodeon together with the Macy’s Parade & Entertainment Group partnered to promote SPONGEBOB SQUAREPANTS as the Macy’s 2014 Holiday Ambassador. Kicking off in November, an exclusive SpongeBob talking plush complete with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and, as part of the Macy’s collectible plush program that runs through December 31st 2015.

In addition, the first-ever ‘square’ balloon made its 11th triumphant return to the Macy’s Thanksgiving Day Parade in November in New York City.

Macy’s collectible plush program has for almost two decades, featured some of the most beloved and iconic characters in history. From the first plush of Babar the elephant to the most recent stars including The Smurfs™, Kermit the Frog, Scooby-Doo, Snoopy, Shrek® and Mickey Mouse, the plush has become a Macy’s tradition and a coveted collector’s item

As part of the program, SpongeBob will be featured in holiday collateral at stores nationwide including posters and other signage. In addition, there will be a number of in-store events that will feature the loveable character. 


Partnership Opportunity:
Paramount Consumer Products & Experiences
Macy’s Parade & Entertainment Group /Retail
November 2014
Kids (6-11)
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
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