Partnership:

SpongeBob SquarePants and (RED)

Description:
Nickelodeon and (RED) partnered for a SPONGEBOB collaboration, which enlisted the iconic character to help raise money for the Global Fund and raise awareness around the fight to end AIDS. The collaboration kicked off with exclusive (SPONGEBOB)RED designs by Jeremy Scott as a part of the Moschino Resort 2018 collection. Sixteen different items, which included apparel, swim and handbags for adults and children, were available at luxury retailers and Moschino stores in November 2017. The collection debuted on the runway June 8, 2017 at Milk Studios in Los Angeles and featured models dressed in key pieces from the collection.
Partnership Opportunity:
SpongeBob SquarePants/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
(RED) /Non-Profit Organizations
Timing:
June 2nd Quarter 2017
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-05
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.