Partnership:

SPONGEBOB SQUAREPANTS and Toyota

Description:

Nickelodeon and Toyota teamed up for a summer promotional tour with a decked out SPONGEBOB SQUAREPANTS themed Highlander. The family friendly SUV was covered from hood to trunk in colorful Spongebob decorations and the interior was as yellow as the little sponge himself, with everyone's favorite Spongebob characters sewen right into the headrests! The tour was part of Toyota's strategy to get on the kid's good side to get a bigger chunk o fthe family market. The Spongebob Highlander toured for four months, eventually ending at the Los Angeles Auto Show. http://variety.com/2013/tv/news/smart-promo-spongebob-squarepants-hits-the-road-with-toyota-1200574014/

Partnership Opportunity:
SPONGEBOB SQUAREPANTS/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Toyota /Automotive
Timing:
3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-11
Tuck

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