Description:
Ahoy! In celebration of the 25th anniversary of "SpongeBob SquarePants," Wendy's® and Paramount are partnering to launch Wendy's Krabby Patty Kollab,* which includes a Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty®. Available nationwide in the U.S., Canada and Guam beginning Tuesday, October 8, the Krabby Patty Kollab menu items are worth the wait for both "SpongeBob SquarePants" fans and Wendy's customers alike.Fans have eagerly speculated and imagined how this iconic patty might taste, and Wendy's is bringing its Krabby Patty Kollab Burger to land for a limited time, best paired with a first-of-its-kind Pineapple Under the Sea Frosty. The Krabby Patty Kollab Burger is Wendy's take on the most coveted recipe in all of Bikini Bottom, available starting October 8 in restaurants nationwide and on the Wendy's app.
The Wendy's Krabby Patty Kollab includes:
- Pineapple Under the Sea Frosty: Wendy's Pineapple Under the Sea Frosty is the iconic Vanilla Frosty fans know and love with a Pineapple Mango flavored puree swirl** – a first-of-its-kind Frosty flavor innovation.
- Krabby Patty Kollab Burger: Wendy's take on a Krabby Patty features a quarter pound of Wendy's fresh, never frozen beef,*** two slices of melty American cheese, crisp lettuce, tomato, pickle, onion, and a top-secret Krabby Kollab sauce on a toasted premium bun.
Fans in Los Angeles can enjoy an exclusive first bite of Wendy's Krabby Patty Kollab Meal on Monday, October 7 and Tuesday, October 8 through an immersive Wendy's drive-thru experience in Panorama City. All other landlubbers across the U.S. and Canada can snag the Krabby Patty Kollab Burger and Pineapple Under the Sea Frosty in Wendy's restaurants nationwide or through the Wendy's mobile app beginning October 8. Order up!
Partnership Opportunity:
SpongeBob SquarePants/Classic Characters
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Wendy's /Dining
Timing:
October 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
On Pack
Window Clings / Banners / Decals
In-Store / Retail
On Pack
Window Clings / Banners / Decals
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2024-10-08
Last Modified on:
2024-10-08
Companies Involved
Paramount Consumer Products and Experiences
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