Partnership:

Spotify and Estée Lauder

Description:

Spotify partnered with Estée Lauder for a product giveaway that allowed Spotify listeners to sample Estée Lauder directly through Spotify.

Spotify collaborated with Estée Lauder on the promotion in which Spotify listeners could verbally request Estée Lauder products. Spotify's listeners on a Google Home device were able to verbally request a sample of Estée Lauder's Advanced Night Repair serum. Once requested, the sending of the sample was coordinated through Send Me a Sample.

Partnership Opportunity:
Spotify/Streaming
Partner/Category:
Estée Lauder /Health & Beauty
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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