Partnership:

Spotify and Hulu

Description:
Spotify partnered with Hulu to bundle both companies' services into one easy payment option for users.

The partnership allowed Spotify Premium Users to opt into a Hulu subscription at no additional charge to the $9.99 per month they were already paying for Spotify.

The promotion was made available to current U.S. Spotify Premium users as well as new subscribers. Current Spotify Premium subscribers could add Hulu through the "Your Services Page" on Spotify's website while new users gained access to both services for 30 days free before paying $9.99 per month.

The partnership ran from March 12 through June 10, 2019.

Partnership Opportunity:
Spotify/Music
Company:
Spotify
Partner/Category:
Hulu /Streaming
Timing:
March 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Product Bundle
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-03
Companies Involved
Spotify
Tuck

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