Partnership:

Spotify and Reebok

Description:

Spotify partnered with Reebok on a promotion which unveiled Cardi B's new line of Reebok footwear on the Spotify streaming app.

Spotify collaborated with Reebok on an interactive audio promotion that unveiled Cardi B's Reebok footwear collection. The experience, called "B Unexplainable," featured custom dialogue from Cardi B herself as well as an experience that allowed users of Spotify's desktop app to mix 40-second beats using Cardi B's dialogue. These mixes could be downloaded in order to be played repeatedly.

Partnership Opportunity:
Spotify/Streaming
Partner/Category:
Reebok /Fashion
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-11-18
Companies Involved
Tuck

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