Partnership:

FINAL FANTASY VII REBIRTH and Insomnia Cookies

Description:
In celebration of the launch of FFVIIR, Insomnia Cookies and Square Enix partnered on an in-store promotion across their 250 retail locations. The partnership was teased on X/Twitter on February 12 and was promoted in-stores from February 15 - March 31, 2024. The program was supported with custom FFVIIR cookie sleeves on the Dipper and 12-count boxes and promoted via in-store digital signage, paid digital media, influencer marketing, in-app and O&O support.
Partnership Opportunity:
FINAL FANTASY VII REBIRTH/Gaming & Esports
Company:
Square Enix
Partner/Category:
Insomnia Cookies /Dining
Timing:
1st Quarter 2024
Target:
Male
Female
Adults
Teens
Tweens
Promotional Elements:
Media Elements:
Created On:
2024-04-12
Last Modified on:
2024-05-13
Companies Involved
Square Enix
Julie K
Julie K SVP, Gaming Partnerships Allied Global Marketing
Kaitlin R
Kaitlin R Director, Partnerships Allied Global Marketing
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.